Event Marketer 2011 It List
The challenge: Event Marketer magazine’s annual “It List” showcases the top 100 agencies in its industry. According to the client, this select list includes “agencies that are doing great work…representing the industry as a serious discipline…and moving the needle on their client’s revenue.” The magazine’s goal for the issue was that it be “the Bible…the Zagat Guide, ...
Single-Page Openers
An assortment of opening pages for feature stories in Inbound Logistics magazine.
Feature Spreads
Opening spread for feature about optimizing retail supply chains Opening spread for feature about using online job boards for logistics jobs Opening spread for feature about optimizing container loads for greater savings Opening spread for feature story about selecting optimal locations from which to deploy trucking distribution networks Opening spread for ...
Covers
Whether a magazine is sharing newsstand space with competing titles or, like this one, lands free on the reader’s desk every month, the decision to open it is driven largely by the cover. When the subject matter of the magazine is somewhat less than glamorous, and doesn’t lend itself to a simple stock-photo-and-sell-line solution, cover ...
Tying the 3PL Knot
The Challenge: Tie together a themed issue—cover, main feature (above), Top 100 company comparison, and industry research—with 3PL (Third Party Logistics) partnerships as its central theme. The Solution: To avoid the usual business partnership stock photography cliches that could have been used, the editorial hook of looking at a 3PL partnership like one would a ...
The Surprise-Proof Warehouse
The Design Challenge: Illustrate a magazine feature about warehouse safety and ways to avoid accidents, theft, loss of revenue, and other potential disasters. The Solution: The idea of unwanted surprises springing up at any time made me think of a jack-in-the-box. Specifically, a giant, menacing jack-in-the-box crashing out of the warehouse. leaving chaos in its ...
Global Logistics Guide 2010
The Design Challenge: Present statistical data about dozens of countries in a visual and accessible way. The Solution: Add context to the country information by overlaying the data boxes on a map. Countries for which stats are presented are popped out in a color that matches the background color of their ranking (the big number ...
On the Road: A Supply Chain Travelogue
Opening spread and interior pages for “writer’s travelogue” feature story in Inbound Logistics magazine.
The Perils of Perishables
The Design Challenge: Illustrate the challenges facing shippers tasked with transporting “cold chain” goods (i.e. food and other perishables). The Solution: The article’s focus was on three primary dangers facing cold chain transportation—contamination, temperature, and regulatory requirements. These three “perils” were personified illustrated as creatures pursuing a temperature-controlled truck, with the regulatory peril shown as ...
Learning for Life
Feature story for Inbound Logistics magazine focusing on the benefits of ongoing executive education programs and profiling three professionals who furthered their careers through such programs.