The Optimization Game

Optimization Game Feature Opener

The Design Challenge: Represent the process of supply chain optimization as a game with pitfalls, traps, hoops to jump through, setbacks, and big advances.

The Solution: The classic board game Mouse Trap was used to create a completely customized game board. All of the various places along the game board reflected actual steps included in the story (see detail image below).

Detail from Optimization game board

The Technical Details: A complete game board was designed to scale in Adobe Illustrator, printed as a large-format inkjet, and pasted down over the actual Mouse Trap game. The plastic parts were put in place and the board was photographed repeatedly for the opener and use through a multi-part special section covering the subject of optimization.