Five Secrets of Successful Buyers

Accordion fold direct mail brochure for annual food industry directory

This brochure was the central piece in a direct mail renewal campaign for Thomas Food Industry Register, an annual three-volume print directory of food industry resources. Each of the five “secrets” establishes an all-too-common business challenge faced by restaurateurs and foodservice operators, and locates the solution to each within the pages of Thomas Food Industry Register.

Illustrations by Sanford Hoffman